Job Description

Main Job Purpose

The Digital Marketing Manager will play a key part of the Marketing & Comms team. They will create a digital marketing strategy and execute campaigns which promote Action For Humanity Canada’s brand, enhance donor growth, and increase revenue. They will work in accordance with up-to-date digital marketing tactics and approaches.

As we have a small Marketing & Comms team, you will lead on all digital marketing matters, supporting on a variety of projects, and prioritize a varied workload. You will monitor active platforms and campaigns on a day-to-day basis, provide adequate reporting and analysis, and support the team to grow and maintain the brand. You will also manage relationships with external partners, agencies and specialists.

Accountabilities

• Develop and oversee the delivery of a successful digital marketing strategy to build brand awareness and increase revenue from digital channels
• Establish and manage all digital marketing platforms including SEO, Paid Social, and Paid Search (PPC, keywords, ad groups, etc.) to achieve KPIs
• Activate, optimize, and report on paid digital marketing campaigns
• Measure performance of digital marketing efforts/campaigns using a variety of web analytics tools (Google Analytics, WebTrends etc.)
• Ensure the content on all web platforms deliver digital marketing objectives
• Conduct a website audit, rebrand, and redesign
• Manage the website’s CMS and ensure content is up to date and consistent
• Conduct market research to understand donor behaviour and identify trends
• Ensure the user journey is lean and streamlined
• Collaborate with in-house team of designers, videographers & photographers, editors, PR & comms professionals, etc. to create outstanding marketing content
• Collaborate with other income generation teams, as well as global projects delivery teams, to inform a strong strategy and generate outstanding marketing content
• Plan and coordinate a schedule of activity across Facebook, Twitter, LinkedIn, Instagram, TikTok, YouTube and other platforms to expand our social media audience base
• Management and liaison of relationships with external partners and agencies
• Plan and manage a regular schedule of email marketing activity to grow and engage our donor base, through automation and segmentation
• Stay up to date with the latest digital marketing trends and technologies, and implementing best practices
• Implementing brand guidelines and ensuring compliance in all areas of work
• Other ad-hoc duties as required

Job Requirements

Education
• Degree in relevant field i.e., Marketing, Digital Marketing and/or Professional Marketing
• Professional fluency in English

Experience
• 3-5 years in a similar role (Digital Marketing)
• Experience in the voluntary/ charity sector (desirable)
• Experience in SEO/SEM, social media platforms, Google Adwords and email marketing
• Experience in using CMSs, ideally Umbraco, and all mainstream social media tools.
• Project management experience
• Experience using digital design software such as Adobe InDesign/ Photoshop/ Illustrator (desirable)
• Create and manage content marketing, social media, and paid advertising strategies

Skills
• Perfect knowledge of web analytics tools (e.g. Google Analytics.)
• Excellent understanding of digital marketing concepts and best practices
• In-depth knowledge of social media
• In-depth knowledge of paid social (e.g. Facebook Ads Manager)
• Understanding of advanced marketing principles
• Excellent communication and interpersonal skills
• Substantial experience in copywriting and editing particularly for online channels
• A good understanding of what makes a website successful and accessible
• Analytical mindset and critical thinking

Languages️
• Strong written and spoken English (Essential)
• French and Arabic (Desirable)

Work Environment

◾️ 90% indoors / office based
◾️ 10% outdoors / travel / events / work trips etc.